NO. 33 · OCT. 22, 2026
Utah Sues Kalshi Over $3 Billion in Wagers
One of two states whose constitutions ban gambling says Kalshi took up to about $60 million in fees from its residents, and wants a geolocation provider to keep the contracts out. $3B+
By Nick Schupak · The Periodical, Issue 01 · p. 106
Utah is suing Kalshi, seeking up to about $60 million in fees. Utah Attorney General Derek Brown filed the civil suit in the state's 3rd District Court on Oct. 20, alleging that Kalshi's contracts are illegal gambling in Utah, one of two states whose constitutions ban gambling. The complaint estimates that Kalshi took between $30.6 million and $61.2 million in fees on more than $3 billion wagered from Utah accounts.
It asks the court to stop Kalshi's sports, election, politics, culture and mentions contracts in the state, with the ban enforced by a geolocation provider. Kalshi says it answers to federal law as an exchange regulated by the Commodity Futures Trading Commission, and that the state's action does not affect its federal case, which it lost in August and has appealed. Start with the number that jumps out: more than $3 billion traded from accounts in a state where gambling is banned outright.
That tells you how far these markets have spread, even into places that never legalized a sportsbook. Utah never had a regulated sports betting market to compete with. Its residents found one anyway.
Then look at the list of contracts Utah wants stopped. It's not just sports. It's elections, politics, culture, even mentions, the bets on what someone will say.
So this case isn't only about sports betting. It's about whether these markets can operate in the state at all. Utah is not the first state to go to court.
New York sued Polymarket in late September, after suing Kalshi in July, and, as reported here on Oct. 8, Kalshi has offered to limit its own trading desk as federal rules take shape. What sets the Utah suit apart is how specific the remedy is. The state isn't just asking a judge to declare the contracts illegal; it wants a geolocation provider to keep Kalshi's contracts out of Utah entirely.
Underneath it is the same fight that keeps coming back. Kalshi says a federal regulator decides what it can offer. The states say a sports contract is a bet, and bets are theirs to regulate.
Neither side has backed down, and the courts have yet to settle the question. Meanwhile, the money keeps growing. Football drove Kalshi and Polymarket to a record $22.2 billion week, and investors are in talks to value Kalshi at $40 billion.
In most sports businesses, permission comes first and the money follows. Here, the money came first, and the permission is being argued over in courtrooms, in league offices and in the stands. Utah's lawsuit is a reminder that the permission is still up for grabs.
The prediction markets have the money, and plenty of investors willing to supply more. What they don't have yet is the trust, from regulators, from leagues and from fans. In Utah, that gap is now a question for the 3rd District Court.
In most sports businesses, permission comes first and the money follows.
THE REST OF THE BRIEF
MEDIA
Football drives prediction
markets to a $22.2 billion week Bloomberg reports that NFL and college games pushed Kalshi and Polymarket to back-to-back daily volume records, a two-day total of $8.56 billion, according to Dune Analytics. Combined weekly volume hit a record $22.2 billion, sharpening the question of whether sports event contracts belong under betting rules. Utah found more than $3 billion traded from its residents; in one week, the two platforms handled more than seven times that.
Two days of football produced over a third of it.
Partnerships
Fans push back as teams
sign with prediction markets CNN Sports reports that nearly a quarter of MLB teams announced prediction-market partnerships over the summer, following a league-level deal at the start of the season. Fans who welcomed legal betting now describe the wave of sponsorships with fatigue and, in some cases, a sense of betrayal. When one category is at the ballpark, on the broadcast and in the app, it stops feeling like a partner and starts feeling like a takeover.
Baseball went all in first.
Advertising
The NBA keeps prediction-
market ads off NBC's openers A source told Sports Business Journal that Kalshi, Polymarket and Novig spots that ran through high-profile baseball playoff games did not air on NBC's season-opening NBA telecasts on Oct. 20. MLB, the NHL and MLS each have an official partnership with at least one platform; the NBA and NFL have none. The networks are open for business, but the two biggest leagues are saying no, and holding out should only raise the price if either ever says yes.
Technology
Just Women's Sports buys Victra Sports and launches
an app Sportico reports that the women's sports media brand acquired Victra Sports, a women's sports technology company, alongside the launch of the JWS mobile app and new sub-brands for basketball and soccer. The company says the moves turn it from a media brand into a single destination for following women's games, teams and leagues. A media brand tells you what happened; a destination is where you follow your team every day.
DEALS SHEET
3Moves
Sequoia and Wellington → Kalshi ~$1B
Raise in advanced talks at a $40B valuation; Tiger Global and Dragoneer possibly joining Coatue → Kalshi (May) $1B Led Series F at a $22B valuation, with Sequoia, Andreessen Horowitz and Morgan Stanley taking part Investors → Polymarket ~$1B Raise in talks at a valuation above $20B, after a $1B raise at $15B in April that included $600M from ICE, owner of the New York Stock Exchange
W ORK THAT WON
The Unofficial Official Sound of F1
STING ENERGY / LEO INDIA · GRAND CLIO
Sting had an official Formula One partnership but, in its first year, no logo visibility, broadcast presence or trackside branding. So it claimed the engine roar already sounded like "Sting." Armin van Buuren started it, and automotive, F1 and entertainment creators carried it across markets. When you can't buy visibility, you can still own a moment.
OFF THE RADAR
Everton becomes a mobile network for its fans Sportico reports that Everton Mobile is a SIM-only service with three plans starting at £15 a month, bundling U.K. calls, texts and data with chances to win club prizes and experiences. The top "Ultimate" tier launches with a free Forever Blue Plus membership, or an upgrade to Season Ticket Plus for 2027-28. Fans already pay for a phone every month; now Everton gets a piece of that bill, and the real prize is the club perks.
THE THROUGHLINE
Prediction-market money is moving faster than anyone's permission. The platforms have the volume and the valuations; what they lack is trust from regulators, leagues and fans, and in sports that's the part you can't buy.