NO. 9 · SEPT. 10, 2026
LIV Golf Asks a Bankruptcy Court to Tear Up Its Player Contracts
A 128-page filing puts numbers on the Saudi exit — $495 million for the back half of 2026, about $5 billion overall — and asks the court to void contracts that don't fit
By Nick Schupak · The Periodical, Issue 01 · p. 34
LIV Golf's 128-page bankruptcy filing, submitted Sept. 9, finally put numbers on the league's finances. It shows the Saudi Public Investment Fund spent roughly $495 million funding the back half of the 2026 season after announcing its exit in April, against a total investment of about $5 billion and net operating losses of the same order. The league is down to 41 full-time employees and $15 million in cash.
The PIF's exit, announced in April, now has a price tag. The more consequential request sits alongside those figures. LIV is asking the court to void most of its player contracts, which run through 2028 and don't fit the pay structure of what the filing calls LIV 2.0.
Under the term sheet on the table, BC Partners would take 45% of the league, players would hold 52.5%, and BC would get the right to buy an expansion team for $1. The target date for emerging from bankruptcy is January 2027. A filing that discloses this much isn't a league hiding from its numbers.
It's a league using the bankruptcy court to do something a private negotiation never could: legally unwind player contracts that no longer fit the business the PIF is walking away from. Voiding those deals is the real story here, more than the dollar figures. That makes the case a precedent.
Every other league watching now has a roadmap for using Chapter 11 as a contract-renegotiation tool, not just a financial reset. What a boardroom could not accomplish, a courtroom can — and any underwater sports league carrying obligations it can no longer afford has just seen how it might be done. The $1 expansion-team option tells its own story.
BC Partners isn't paying for the LIV brand or its current roster; it's paying for the ability to build a new team once the old contracts are gone. That is a strange kind of vote of confidence in a league currently in bankruptcy court — confidence not in what LIV is, but in what it could be rebuilt into. The filing fits a wider shift in where leverage sits.
The same week, NBC abandoned the blended linear-and-streaming ratings figures it had been publishing, trading flattering numbers for comparable ones ahead of a rights renegotiation, and the NFL began running The Athletic's journalism on NFL.com rather than staffing its own. In each case, the advantage went to whoever recognized which piece of infrastructure — a contract, a measurement standard, a newsroom — was negotiable after all. For LIV, it was the player contracts everyone assumed were locked through 2028.
The leagues coming out ahead aren't the ones with the biggest budgets; they're the ones that worked out first which piece of infrastructure they could stop taking for granted, and moved before anyone else did. Voiding those deals is the real story here, more than the dollar figures.
THE REST OF THE BRIEF
MEDIA
The NFL rents a newsroom Under a new content
partnership, articles from The Athletic now appear directly on NFL.com. The league gets journalism it doesn't have to staff; The Athletic gets distribution inside America's most heavily trafficked football property. For a league that spent two decades building an in-house media operation, renting someone else's newsroom says football journalism has become commoditized — and that the NFL's site is worth more as a traffic destination than as a byline.
Partnerships
Manchester United fills its
sleeve United signed a multi-year, multi-million-pound sleeve sponsorship with British payments firm SumUp, ending a spell without a sleeve partner since DXC Technology's deal lapsed over the summer. The branding debuted Sept. 10 against Sabah in the Champions League. Fintech keeps buying the small inventory that airlines, crypto exchanges and betting platforms have vacated or priced themselves out of — and even a sleeve couldn't sit empty for long.
Advertising
Prediction markets hit their
first wall Platforms timed a heavy creative push to kickoff weekend and are now drawing criticism for how hard they leaned in. The category is spending sportsbook-sized money without sportsbook rules while New Jersey's case sits before the Supreme Court. Sportsbooks earned their ad freedom through a decade of state licensing fights and negotiated standards; this backlash is the first sign that skipping that line has a cost, and a first draft of regulation.
Technology
NBC drops its flattering
ratings math NBC will report its NFL ratings the way every other rights holder does, abandoning the blended figures that combined linear and streaming numbers in its favor. Comparable numbers are worth more than flattering ones to a network heading into a rights renegotiation, and measurement is becoming the quiet half of the fall's NFL media story. Every network's leverage depends on proving its audience against the same yardstick as its competitors.
DEALS SHEET
6Moves
Scripps Sports → PWHL Undisclosed
Saturday Game of the Week on Ion plus Walter Cup Finals, from 2026-27 SumUp → Manchester United Undisclosed Multi-year shirt-sleeve sponsorship The Athletic → NFL Undisclosed Content partnership; Athletic articles run on NFL.com AB InBev → FIFA Undisclosed World Cup sponsorship extended through the 2030 men's edition EQT → ATP Tour Undisclosed Platinum Partner; the firm's first global sports deal Live Team → Sport Signage Undisclosed Acquisition of the motorsport branding supplier
W ORK THAT WON
A jersey sold 1,000 times
CLUB DEPORTIVO MUNICIPAL / MCCANN LIMA · CANNES LIONS ENTERTAINMENT
FOR SPORT GRAND PRIX
The relegated, cash-short Peruvian third-division club divided its shirt into 1,000 spaces and sold each cheaply to local businesses, fans and entrepreneurs, funding the first team, the women's team and the academy. It isn't a new idea about advertising so much as a new idea about inventory. Football Manager 26 coaching pipeline
FOOTBALL MANAGER · CANNES LIONS — SPORT
Women players were invited to prove their tactical ability inside Football Manager 26; those who did received funded UEFA coaching qualifications and work experience at Women's Super League clubs. A game mechanic became a recruitment filter for a job market with almost no women in it.
OFF THE RADAR
The ‘pajama paparazzi’
Administrators are calling the independent videographers and recruiting-account creators crowding high school football sidelines the “pajama paparazzi,” and schools with no credentialing process are improvising one. The audience for high school football was rebuilt by people nobody accredited or paid, and there's no rights relationship to renegotiate because none was ever negotiated. Other levels took decades of contracts; this one is working it out on a Friday night.
SMU and Florida State play in the dark SMU and Florida State played an entire game with the stadium's power out — no helmet communications, no instant replay, no video board. One coach likened it to playing a game in 1990. Everything the modern broadcast depends on failed at once, and the game went ahead anyway: a reminder of how much of the product is infrastructure nobody buys a ticket to see.
THE THROUGHLINE
Leverage shifted toward whoever controlled the infrastructure everyone assumed would simply be there. From a New Jersey bankruptcy court to a darkened stadium, the pieces nobody thought to renegotiate turned out to be where the leverage was.